Some car buyers place a high value on fuel efficiency, especially in regions with high gas prices or increasing concerns about environmental impact. For these buyers, a car with low fuel efficiency may be less desirable and therefore command a lower price. However, there are also buyers who prioritize other factors, such as performance, towing capacity, or affordability, and may be less concerned about fuel efficiency.
Overall, while fuel efficiency can impact car values, it's not the sole determinant. Market conditions, consumer preferences, and other factors can influence the value of vehicles with under 30mpg as well.